Deo Veritas – The Company
The name Deo Veritas came into existence after altering the Latin phrase “In Deo ac Veritas,” or “In God there is Truth”. However, the shirt company has nothing to do with religion, but much rather with Made-To-Measure shirts.
While on business travel in Asia, Deo Veritas President Vinnie Sikka found he had plenty of spare time after work and so he explored the various cities he was located in. One day, he came across a talented shirt maker and realized that he was able to get a customized shirt of high quality for less than a shirt would cost in the US off the rack. With his background in logistics, he decided in 2007 to start his own shirt business – Deo Veritas. His maxim was always to produce a high quality shirt that was affordable for the average man. In order to achieve this goal, Deoveritas had to provide old world craftsmanship paired with 21st century technology. As such, Deo Veritas pursued Hong Kong’s most skilled shirt makers and set up a system that would be able to transform the client’s measurement into a pattern printed on a CAD blotter in Hong Kong. There, a shirt would be made by hand using high quality shirt fabrics and subsequently sent back to its corresponding customer. Today, Deo Veritas is an emerging shirt company based out of Chicago that strives to produce high quality shirts that even satisfy true bespoke customers.
The Deo Veritas Dress Shirt
With so many online shirt manufacturers around, I honestly did not expect too much when I first examined the website of Deo Veritas. However, after I learned about the Deo Veritas Shirt features, I was quite impressed. A split yoke , single needle stitching, mother of pearl buttons and most importantly, the option to choose unfused collars really caught my eye. After getting in touch with Deo Veritas I began the online configuration for my own shirt.
The Deo Veritas Order Process
Using the Shirt Designer, all the details are chosen, including the measurements. Deo Veritas offers body measurements as well as shirt measurements. For people who already own bespoke shirt, I highly recommend the shirt measurement option because it is very accurate and there is no room for error.
Either method should work just fine since the Deo Veritas website includes extensive videos and written advice on how to measure. In case you decide you go with body measurements, I strongly suggest you ask another person to take them for you. In case you have a difficult figure with sloping shoulders, etc., you should definitely provide them with a few pictures wearing one of your shirts so the tailors can adjust your shirt accordingly.
Once the measurements are provided to Deo Veritas and the shirt is paid for, it will arrive at your door within 28 to 31 days. If you chose express shipping, it should just take a little more than two weeks .
The Shirt Fabric
When I designed my shirt, I chose between 79 different fabrics. While this is only a fraction of what you find at other online companies, Deo Veritas provides fabrics almost exclusively by Thomas Mason and Tessitura Monti –two of the world’s best shirting manufacturers. Obviously, Deo Veritas chooses quality over quantity. I went with a beautiful medium-weight 100% Giza 45 2-ply cotton herringbone twill with a thread count of 140/2 from the renowned Prince Rose collection by Tessitura Monti. It feels very soft and luxuriant; it will make for a perfect fall shirt.
The Shirt Collar, Cuffs, Pocket and Placket
Online, there are only six collar styles available, which is admittedly not a wide selection. However, at Deo Veritas you can design your own collar with them. All you have to do is send Deo Veritas an email and provide them with pictures and the tailors will most certainly be able to recreate your custom collar style. Now this is something I have never encountered at other online shirt manufacturers and it is a huge plus in my opinion!
Moreover, there are 6 cuff styles, but again – Deo Veritas is willing and able to provide you with your desired custom cuffs and this once again an industry first.
As mentioned before, the optional unfused collar at Deo Veritas really stunned me and so I had to give it a try for a small upcharge of $9. Other than IGN Joseph, there are hardly any shirt manufacturers that offer unfused collars. They are much more soft than traditional collars and make for a different look.
To round out my choices, I chose a classic front placket and a gauntlet button but decided against a chest pocket. Of course, there are all kinds of options for contrasting cuffs, collars and threads, but I disregarded them all in the manner of a classic dress shirt.
The genuine white mother of pearl buttons of Deo Veritas are about 3mm thick and sewn on tightly by machine. As such, they do not have a shank but there is enough room underneath the button. I noticed very few concentric wrinkles on the buttoned front placket, and after a few washes they will probably disappear completely.
The Deo Veritas buttonholes are machine sewn and cut after they are a sewn, which is not ideal since there will be some fraying. Also, some were not cut all the way through but in general the buttonholes are fine and en par with the one’s of IGN Joseph and J. Hilburn.
The Inverted Shirt Back Pleat
Instead of choosing one of Deo Veritas’ three back pleat choices, I opted for a bespoke design and had them make an inverted back pleat for me. This kind of pleat allows for the maximum amount of movement and is very unique. All I had to do is to send Deo Veritas a picture and a drawing of what I wanted and they were able to make it work.
For further personalization I was able to choose the omnipresent monogram. For review purposes I had the monogram added on the inside of the collar so it is only visible for me and maybe for my wife. It is a standard 3 letter diamond machine stitched tone-on-tone monogram which looks neat and subtle.
On top of that, I was able to order a pocket square and on request I even received a larger one. However, the edges are machine stitched and so I will not get any use out of it. Now if the pocket square only had handrolled edges, I would certainly wear it.
In the past, I have had issues with the fact that one of my shoulders is more sloped than the other. However, I always provide pictures of my posture and Deo Veritas was able to accommodate yetanother special request accordingly.
However, when I received the Deo Veritas shirt, a couple of measurements were strangely off, while others were precisely correct. I chose shirt measurements and so I could exactly check whether everything was correct. Slightly baffled by this experience, I contacted Deo Veritas and since they had overhauled their website just before my order, some shirt measuring instructions were off. Consequently, they offered to make a new shirt for me free of charge and told me to keep the other one or give it to someone who it might fit.
Now, this is absolutely great customer service by Deo Veritas. Mistakes can always happen but if they are acknowledged and fixed right away, I have no cause to be dissatisfied with the experience – in fact, I was thrilled by the extent of the resolution. All too often manufacturers want you to have the shirt altered or something similar but that does not really do the trick. To offer a complete remake is certainly tough financially, but it is arguably the best customer service you can provide.
The second shirt arrived 17 days after I notified Deo Veritas of the incorrect measurements, and this time the fit and the measurements were much better. A nice small armhole in combination with the right sized cuffs and club collar put a big smile on my face. Also, the workmanship on both Deo Veritas shirts was excellent, with two low-quality exceptions. On the one hand, the shoulder seam was only an overlocked stitch (also known as surged) on the inside, instead of neatly sewn with a single needle. This surprised me because the side seams were all beautifully done with a single needle. On the other hand, the buttonholes were sewn and then cut open instead of the other way round. Otherwise, Deo Veritas even matched the pattern of the herring bone on my sleeve placket – this is something you hardly ever see on a plain fabric with a texture.
In my opinion, Deo Veritas is so far the best Made-To-Measure Company I have dealt with for several reasons.:
- Hardly any other manufacturer offers a comparable degree of customization. The quality of workmanship is very high – all seams are sewn by machine and beautifully finished (except the shoulder seam).
- They offer unfused collars and cuffs – a really unique option The prices are extremely fair for what you get.
- The basic shirt cost $132. The only additional charge was for removable collar stays and the unfused collar, which came to a added total of $13.
- The customer service is superb.
Altogether, Deo Veritas comes very close to a true bespoke shirt at half the price. Of course, you have to take the measurements yourself and you must order online instead of in a nice custom shop, but whether this is worth the extra money you might pay is something everybody has to decide on their own.
You can configure and order your shirts online at www.deoveritas.com
Now, if you are still not convinced to part with $132, bear in mind that they offer a shirt made of a basic fabric for only $49 dollars shipped! At that price point, really everybody can afford to give Deo Veritas a try.
On top of that, Deo Veritas is kindly offering Gentleman’s Gazette readers a 10%discount on all shirt orders with the promotion code GG10 which can be applied during the checkout process.
In case you are interested in how a Deo Veritas Shirt is made I can recommend the following video: