Since 1993, photographer Sheila Metzner has shot a number of great photo ad campaigns for Ralph Lauren. For spring / summer 2012, she did it again and I have to admit – I like the style, although the suits are not without flaw. She really knows how to utilize lighting – these pictures are superb.In the following, I want to focus a little more on these exquisite Purple Label photos.
One of the faces of the campaign is model Ollie Edwards, who has been dressed in Ralph Lauren Purple Label for a few seasons now. With his slick hair, he looks debonair and fits right into the brand image. This season, it seems like the white suit is making a comeback – with narrow lapels, boldly striped shirts and petite boutonnieres.
This is a great double breasted summer vest. I wonder how many people will actually wear it when it is 90ºF outside, but it certainly looks very dapper. However, personally I am not a huge fan of shirts with a contrast collar and button cuffs: the white collar makes a shirt more formal and as such, double cuffs for cuff links should be the ideal partner. During the summer, it can get warm and a double layer of fabric on your wrist will certainly wear warmer. Nevertheless, I would either wear a white collar with double cuffs or a summer shirt with buttons cuffs and skip the white collar. This combination seems just odd.
To the right is another beautifully lit photo; I enjoy the pattern combinations, the popped-up tie, and the properly fitting shirt collar. However, one detail I dislike about the striped suit kills the overall effect – the disappearing stripe along the front dart. It leaves a wider gap between the stripes and looks distracting. I prefer a chalk stripe suit much more with a stripe all the way down. Of course, the gap becomes narrower due to the dart, but it looks superior to this suit. Ironically, my Ralph Lauren Purple Label chalk stripe suit looks much better in the dart area. However, my suit was made in England, whereas modern RLPL garments are made in Italy. What kind of look do you prefer?
Sheila Metzner is a Brooklyn born, NYC based fine art and fashion photographer whose work has been exhibited at the Met NYC, the MoMA and the Getty. Her first commercial client was Valentino, and ever since, she has shot campaigns for numerous world- renowned fashion houses. Lately, she has been shooting quite a few Ralph Lauren campaigns. All the pictures here perfectly purvey the Ralph Lauren brand concept. For comparison, here is a Ralph Lauren shoot by Sheila Metzner for a Ralph Lauren ad in 1993 – different, isn’t it?
Click on the pictures in order to see them enlarged and don’t forget to checkout the gallery for additional pictures.
What is your favorite Ralph Lauren suit and why?
Do you wear spectator shoes in summer?