Just as all of humanity can trace its origins to a single common ancestor, the DNA of classic menswear, dandyism, and the contemporary iGent goes back to one person: George Bryan “Beau” Brummell (1778-1840). In this profile, we examine the life of a man whose impact on style can still be strongly felt more than 175 years after his death.
Recently, we examined the style of P.G. Wodehouse’s Bertie Wooster in the 1990s UK television series Jeeves and Wooster. As the show title suggests, Jeeves and Wooster are a comedic pair, like Laurel and Hardy, Abbott and Costello or Laurie and Fry, the actors who played them, so we can’t rightfully talk about Bertie’s style while ignoring Jeeves!
Although Bertie wears multiple outfits in each episode, Jeeves appears in the role of a valet throughout the series and is therefore nearly always in his valet’s uniform; as a servant, he doesn’t have the luxury of a varied wardrobe. In fact, he barely has a first name (revealed after more than 50 years to be Reginald). However, we can still derive a number of style ideas from what he wears and from the contrast between the two men.
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