In addition to its spectacular historical sites, Florence is well known for its crafts. During our most recent trip to Florence, we took several pictures while visiting some of those renowned craftsmen. Today we will focus our attention on Madova.
Since 1919, the Donnini family has been manufacturing the finest leather gloves for ladies and gentlemen in the heart of Florence. In the beginning, grandfather, Amedeo Donnini, produced gloves for important families and other Florentine stores. After the Great Crash in 1929, even the Italian economy was suddenly in crisis. Subsequent governmental regulations, as well as WWII, were responsible for a cessation in glove production until 1945.
Once the war was over, Ennio, Sergio, Rosanna and Maria reopened the glove manufactury, pursuing a private label business model, which turned out to be very successful, not only in Italy but also in the rest of the world. During that period, the trademark, “Madova”, was developed, and in 1954, the first store opened its doors in Via Guicciardini 1R, where, for the first time, gloves were sold to the public under the name Madova.
When I entered the tiny shop, it was stuffed with all kinds of leather gloves in different sizes, patterns and colors. After I had been kindly welcomed, I then had to present my fingers so my glove size could be determined. Only a few seconds after observing them, the saleswoman started getting out several gloves in my size, which I was then able to try on. I was presented with different colors, leathers, styles and patterns: deerskin, calf or lamb nappa leather, lined in cashmere, wool, silk or unlined, knit tops, knit sides or all leather.
At first, Madova gloves seemed great, and the selection was breathtaking. We bought 10 pairs but after 3 years, all of them had the threads come loose, so in the long term they did not stand up. That was part of the reason, we decided to create our own series of quality men’s leather gloves that stand the test of time. Take a look.